Graphic designer James Goggin has spent over ten years developing the lecture/performance project Pop Culture Colour Theory, a continuously-evolving body of research on color as cultural code and commodity. Brought to life with a custom soundtrack and multi-screen projection, James draws connections among a broad spectrum of critical thinking on color, from research in the hard sciences to images drawn from pop culture and music.

The lecture will help launch the new RISD Color Lab, followed by the Color Lab’s inaugural ChromaDisco. The new RISD Color Lab provides a visible and accessible resource platform and pedagogical nexus demonstrating RISD’s commitment to the study of color—its history, material dimensions, scientific properties and cultural significance—as a core component of art and design.